At Nomad, we’re super proud to have a group of talented young local artists and designers working with us. They make our stuff look awesome, they embody the sprit of what we’re about and help give our beers, six packs and cartons their own unique identity.
If you look closely at our logo, you will see it’s actually a pencil sketch. We engaged an Italian artist to help with our initial brand designs. The first part being a pencil sketch logo, developed using a fine pencil stroke technique. This was followed by our core brand images. Every image including the pentagon are hand sketched images.
The concept behind the pentagons on our core range labels is to represent our adventures, with each point representing the 5 major continents and our core range of beers, with the pentagon turned upside down to face down-under.
Our special release art
When we first started planning out our brewery, one thing we wanted to do was to support both the local community and up and coming artists. The intent was to use our limited release labels as a blank canvas for young artists to create new designs in the spirit of Nomad and to represent the concept of our limited release beers.
Our feature artist is Alex Latham.
Alex Latham is a young, emerging Sydney artist whose work is shaped by youth-culture in suburban Sydney. His imagery explores themes of alienation, anxiety, darkness, uncertainty, frustration, fear, anger and death. His visual language, however, is embedded with dark humour and cartoon like graphic madness. He draws his influence from many artists including Francisco Goya, Edward Gorey, Jean-Michel Basquiat, David Shrigley, Adam Cullen, Jason Greig and Ewan Macleod. Alex completed a Bachelor of Fine Arts, Honours at the National Art School in Darlinghurst in 2013. He is currently in the process of orchestrating several group exhibitions and creative projects in 2016.
Below you can see the evolution of 2 of our newest beer artworks, and the steps we went through with Alex to select the final design.
For more of Alex’s work head to his Facebook page.
Special thanks should also go to Rachael Walkerden, our in house designer. She takes our garbled briefs and makes anything and everything look incredible.